EXCUSE THE JARGON
We were tasked by a world-class IT solutions company to redesign their brand content identity and -understandability. The starting point was to understand the target market and audience. This way, we knew who we were talking to when we started to rewrite the website content, which required precise marketing engineering and creative ideas. Siyaya Phambili Technology Solutions provides an array of IT solutions to companies in 22 countries across three different continents. For the average joe, IT is not a topic that is easy to understand.
In order for us to rewrite content compiled by IT experts, we first took the time to truly understand the products and services ourselves. By cutting through the IT jargon we managed to refresh Siyaya's content and brand Identity to help their prospective clients understand their business better - what they offer together with the benefits of each offer. Summarised in short, easy to understand English.
It is so important for businesses to keep their websites and social pages up to date. As your business capacity grows, so should your online presence and brand perception.
Companies, like Siyaya, are excellent in what they do, and so are we! Combining these two forces was a smart and forward-thinking step.
Let us allow you to sit back, focus on your business while we focus on your marketing efforts to increase your reach.