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Ever noticed a section on a website titled 'Blog', 'News' or 'Articles'? They primarily exist to create regular new content to keep the site fresh and updated. This is important for several reasons, but especially for search-engine optimisation (SEO).  SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. 

This ongoing blog project is for an accounting firm that specifically targets individuals and small, medium enterprises (SME's). From the below graph, we see the number of times certain words or phrases are Googled over a set time in a specific location. In this example, these results represent three phrases searched in South Africa.

Over a period of 12 months, the phrases 'how to register a company, 'accounting services' and 'how to do tax' were altogether

Googled 4 686 times. Since HDS Cloud Accounting is an accounting firm that can assist clients with all three of these Googled services, they had 4 686 free opportunities. By furnishing the browser with useful information and SEO content specifically targeted to reach clients with these services, HDS Cloud Accounting now have the opportunity to feature and be visible to the possible 4686 clients. 

This is the power of thoughtfully-compiled blog content and targeted marketing strategies.  

Better-It Marketing is responsible to create and publish relevant blog pieces on's blog page.

From the website analytics, it is promising to see that this page is gaining more and more traffic.


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